Gruppo Lando has chosen Interacta to improve collaboration in stores and offer unique shopping experiences

The challenge

The Lando Group was looking for more speed and efficiency to respond to the demands of modern large-scale retail trade

The speed of purchasing operations is one of the elements of modern large-scale retail trade, together with the importance of sales personnel, who are required to be efficient and timely . To respond to these new needs, Lando chose Interacta. The Group was in fact looking for a solution to allow its stores to communicate with the head office quickly and easily and, at the same time, to manage and historicize communications, information and processes related to the management of the distribution network.

The solution

Interacta, the solution for natural supermarket management

Interacta has eliminated long email chains and the difficulty of finding important information and attachments. It has also cut in half the number of phone calls that used to be made to communicate product quality reports, schedule a delivery, manage returns, or send offer updates.

How Lando Group uses Interacta

A post to manage anything

Now people can simply post on their community to manage processes related to product distribution, logistics, quality control, warehouse management and offer updates.

Here are some examples of the most common situations in which to use Interacta:

• compiling orders and sharing them with the head office;
• planning of supply, storage and delivery of goods;
• reporting information regarding quality and control;
• returns management;
• updates on offers and promotions;
• display and visual merchandising policy.

In each post, colleagues can collaborate, even remotely, and provide help through comments and the @mention feature. I can also attach and share photos and videos, useful for managing merchandise display policies.

Updated and complete view of the points of sale

People in stores use Interacta for all their daily activities, which then remain visible and searchable on the communities. Information, exchanges and materials that used to get lost in a thousand phone calls and emails are now available to everyone through the search function. In this way, department managers can maintain control and view the progress of each task and colleagues have a clear idea of ​​what they need to complete.

All this data can be consulted in dashboards and customized reports that the headquarters can analyze to optimize activities and improve the work of people, in order to guarantee the best shopping experience for customers.

Results

A new way of working together

Interacta represents a new way of working together, simpler, more natural and conscious. The real difference has been noticed by people in day-to-day.

For example, supermarkets now know exactly what orders were placed, what goods were delivered, where and in what time. It is possible to immediately report if a batch of fruit needs to be returned because it does not meet the quality criteria. Everyone is updated on new offers, promotions and how to arrange the goods on the shelves.

Furthermore, Interacta provides qualitative information that is difficult to find with traditional management software for large-scale retail trade. This also allows you to determine the teams that are fastest in managing the disposal of goods and the people most involved in solving any problems. People in individual communities are updated in real time on the progress of activities, are more involved and oriented to contribute to the company's success . Interacta posts are also used to welcome new arrivals and provide them with useful information to start work immediately.

Strengths

Interacta has been integrated:

• with existing management systems , to have process information in one place and send it automatically to all points of sale;
• with the native mobile app of barcode reading devices , to send push notifications with specific information on the goods.

Never again without

In 1 year, 1400 posts were created, with a multitude of comments, likes and attachments, to manage the processes of Lando stores. The simple and intuitive user experience led to the development of natural engagement. People perceived Interacta as a real digital help.

Value for business

For the Lando Group, adopting Interacta has led to a significant reduction in the time and costs associated with warehouse management, returns and supplies, a faster go to market and a higher quality of service, which in turn means happier customers who are happy to return.