The Intranet for working well, together
Nolo Experience è un’agenzia di noleggio auto e veicoli commerciali a breve, medio e lungo termine, con servizi rivolti ad aziende, liberi professionisti e privati.
L’azienda offre un’ampia flotta composta da auto, pulmini, furgoni, e-bike e monopattini elettrici per soddisfare le esigenze di mobilità a 360°.
to manage the entire process of acquiring new customers, ensuring the first contact
the number of annual posts from 2020 to 2021 and 352.38% from 2020 to 2023.
The average daily comments on Interacta from 2020 to 2023
The challenge
La sfida de Il Negozio del Noleggio parte nel 2019, quando si rende conto della necessità di uno strumento che portasse una profonda digitalizzazione del processo di acquisizione e gestione dei contatti commerciali: dalla loro origine fino alla consegna di un mezzo di trasporto.
Until then, at INDN potential customers were processed directly by the sales department and there was not enough time available for complete nurturing activities. A further consequence was the lack of data to understand what was working and what needed to be improved. The process was therefore not functional and is starting to be reviewed.
INDN decides to introduce a new department, responsible for contacting leads and setting up an appointment, and to equip itself with a tool to manage car sales processes. The tool initially chosen, however, was limited. In fact, it did not allow for the processes to be defined based on the company's actual needs.
As Manuel Volta, CEO and project manager, explained to us:
“It is the application that must adapt to our processes and not vice versa”.
This is where Interacta comes into play..
The solution
Even though Il Negozio del Noleggio's initial idea was to develop a completely custom application, after an initial analysis and design phase, Interacta had already demonstrated its potential:: that of a flexible tool that could be extended to different company processes , which goes beyond simple CRM.
Interacta, has been chosen by Il Negozio del Noleggio because it adapted seamlessly to the needs of the company,.
Anche la facilità di utilizzo, la grafica curata e accattivante e il coinvolgimento continuo che offre la piattaforma, sono stati fin da subito colti come plus non indifferenti dal giovane team dell’azienda.
Inoltre, negli anni, Interacta ha dimostrato di rispondere adeguatamente alle necessità di aggiornamento legate ai cambiamenti del settore dei noleggi di mezzi a breve, medio e lungo termine.
The turning point in the project then came with the Workflow Manager which allowed Il Negozio del Noleggio to insert new processes and operational activities into the platform. Today INDN uses Interacta for "anything", as Manuel Volta tells us.
Confirming the company's ever-increasing use of Interacta is the data on annual posts, which increased by 873.03% from 2020 to 2021 and by 352.38% from 2020 to 2023.
The presence of the Workflow Manager allows INDN people to independently take care of new entries, always being able to count on the support of the Interacta team.
Oggi, i processi che vengono gestiti tramite la piattaforma aumentano continuamente, inglobando sempre più attività di noleggio. Negli ultimi tempi sono stati aggiunti altri processi non strettamente legati alla gestione delle lead, ma più alle diverse attività di back-office da svolgere.
Inoltre, grazie all’App di Interacta, i venditori hanno trovato finalmente un modo facile e veloce per controllare lo stato delle opportunità in tempo reale, con notifiche sullo smartphone e informazioni facili da consultare anche in movimento.
For INDN, our platform has also become the database for customer records, inserted in an ad hoc community.
But not only that, by integrating in a personalized way with the application used for the operational management of rentals, Interacta represents the beating heart of every company activity, consentendo alle informazioni di circolare in modo fluido tra i reparti.
Così, tutti sanno subito lo stato di gestione di un ordine e quali sono le attività da svolgere, quelle in attesa e quelle già completate, potendo gestire i preventivi rapidamente e senza perdita di dati lungo il processo.
The versatility of Interacta allows companies to manage different flows and processes within a single location. This avoids the dispersion of information and the confusion caused by the use of too many applications.
“There are still several things we are doing and want to do with Interacta”, Manuel Volta.
Results
Before Interacta Il Negozio del Noleggio worked without the ability to collect and use data. Thanks to Interacta, INDN now has full control of its processes and can derive useful data to grow the businessand make strategic decisions.
Also thanks to Interacta, many automatic integrations have been introduced into the company, che permettono alle persone di risparmiare tempo prezioso sulle attività operative e ripetitive di tutti i giorni.
Se, ad esempio, un cliente compila il form sul sito INDN, questa azione genera automaticamente un post all’interno della relativa community Interacta.
The same dynamic has been implemented for phone calls. When calls arrive, posts are automatically generated on Interacta, with all the information on the lead and its management over time. This allows you to obtain some data, including: the number of calls made, the average duration of the latter, the origin of the phone call.
This kind of integration allows negotiations and registries to be linked to communities without the need to merge two tools. Consequently, it is a great way to monitor the status of opportunities: how many calls were handled, how many turned into a contract, which call generated which opportunity. The combinations are potentially endless.
The Rental Shop is made up of a very young team, eager for a usable and intuitive platform, but also fun to be used as a communication and sharing tool: Interacta is all this and it is demonstrated by the daily average of comments on Interacta posts, which has seen a 100% increase from 2020 to 2023.
Speaking of community. Some INDN branches are in commercial affiliation, where one of the main critical issues is: how to transmit the know-how for certain processes to the franchises?
INDN has decided to create a community where best practices, operating manuals and procedures can be inserted, which branches can consult in the blink of an eye. Interacta has thus become the company's Knowledge Center.
"Interacta is the solution that will follow us in future developments because it has supported our needs over time".
The platform has given INDN autonomy in managing processes and automating activities, ensuring efficient communication between people. In addition, the company now benefits from detailed analysis and valuable data to guide its growth and business strategy.
It is a simple tool for managing processes and allows people to bring home data and awareness. Today there are many tools, but it is difficult to find one that takes you from point A of a process to point B. And Interacta allows you to insert point A2 between the two.
Interacta has given the awareness that processes are simple to design and start because we have a tool to do so.
La flessibilità e la possibilità di personalizzare i flussi secondo le specifiche necessità. I processi distinguono un’azienda da un’altra e sono parte integrante di una Brand Identity.
“The tool can be the same, but the processes make one organization different from another. If one of my competitors chooses Interacta tomorrow, we are calm because it will have its own processes and will do things differently than us."
